Banjara Brew Co.

The challenge

Banjara Brew roasted in small batches and sold through three cafés with three different signages, three cup designs and no mark a customer could recognise from across the street.

Our approach

One mark, drawn once and then constrained on purpose: it must read at 300 mm on a painted brick wall and at 20 mm on a loyalty card. Kraft bags carry it in a single ink, the café wall in paint, cups in matte black — the same geometry every time, so recognition comes from shape rather than colour.

• Brand identity
• Packaging design
• Café signage
• Collateral system