Meera Jewels

The challenge

Meera's craftsmanship was heirloom-grade, but the brand presented itself like every other showroom on the street: yellow gold everywhere, ornate script, plastic carry bags — the exact opposite of how the pieces feel in the hand.

Our approach

We inverted the category. Emerald board with a small gold mark, a monogram used at one size, and a box structure that opens flat so the piece is met, not dug out of. Stationery follows one grid; the lookbook is shot on the same stone as the identity photographs.

• Brand identity
• Packaging suite
• Stationery system
• Lookbook direction